Whether you’re a creative entrepreneur, small business owner, or even a larger organization – the idea of getting daringly narrow with your brand positioning and marketing efforts can sometimes feel like boxing yourself in, painting yourself in a corner, and alienating potential customers.
What’s a cake without icing? That outer layer, the icing, is how you actually show up with your brand positioning, messaging, voice, style, look, and feel.
Earlier this year we decided to ditch this very method of growing our own email list. We made every single branding exercise and worksheet on our site available for direct download without the exchange of an email address.